Most product roadmaps are a list of dates that quietly stop being true.
This one has no dates in it, deliberately. Everything below is either built and running on customer pages right now, or honestly described as being looked at. Nothing here is a promise with a month attached, because the order things get built in keeps changing, and it changes for a good reason. Customers ask.
Where it started, and where it still is
One mobile screen at your own web address. Your logo, what you do in plain words, the reason somebody should trust you, and an enquiry form that asks what you actually get asked rather than “your message”. The visitor fills it, taps once, and the enquiry arrives on your WhatsApp already written. Your details save to their phone in the same motion. A QR code or a tap card to share it with.
That is still the whole product. Everything since has been built around that one screen rather than piled on top of it, and that is the test every addition has to pass.
What got added along the way
Each of these exists because somebody asked for it, usually in the middle of a job.
Tap cards. NFC cards encoded to your page. Added because a fair number of people would rather hand something over than ask a stranger to scan a code off their phone screen. Asking for a scan carries a small social cost, and in some trades that cost is the whole difference.
Contact saving. Once the enquiry has gone out, the visitor gets your details as a proper contact card rather than a number to copy by hand. This came from watching people scan a page, send the message, and then still have nothing saved on their phone an hour later.
International numbers. The enquiry form takes any country code, not only +91. Built for a client whose customers are not in India, and kept for everybody.
Dark mode. Pages are designed for both light and dark. This one was not a request, it was a complaint, and a fair one. A good share of Android users keep dark mode on permanently and never see the light version of anything you build.
Work galleries. For trades where nobody enquires until they have seen the work, a swipeable gallery sits with the form. Below the form, not above it, which is deliberate and explained further down.
Link previews. Share your page on WhatsApp or LinkedIn and it unfurls with your photo and your logo rather than a blank grey rectangle. A small thing that decides whether a forwarded link gets opened at all.
Pages on your own domain. connect.yourdomain.com, hosted wherever suits you, instead of on a TapHello subdomain. For businesses who would rather the address be entirely theirs.
Team pages. Additional pages for colleagues, matched to the same brand, so a sales team shares a look without sharing a page.
The one rule that has not changed
The gallery goes below the form.
Almost everybody assumes the opposite, because the work is the proof and the instinct is to lead with it. But the person opening your page has usually already seen the work. That is why they are on the page. Putting ten more photographs above the form asks somebody who has already decided to scroll past the decision in order to reach it.
So the ask comes first, for the people who are ready, and the proof sits underneath for the ones who want a look before they commit. Nobody who wants the photographs fails to find them.
What is being looked at
Three things. None of them have been started, and they are not in order.
Your enquiries in your CRM. Leads landing directly in Zoho rather than only on WhatsApp, for the businesses that already run on one.
Page analytics. How many people opened your page, and how many of them went on to message you. The second number is the only one that matters, and right now nobody can see it.
A second generation tap card.
How any of this gets decided
By who asks, mostly.
Every single item in the section above it started as one customer describing a problem on a call. Tap cards came from somebody who disliked asking for a scan. Contact saving came from an enquiry that worked and a number that did not get kept. Galleries came from a trade where the work has to be seen first.
There is no internal list of features waiting for a quarter to be assigned to them. There is a short list of things customers have asked about more than once, and that list is what gets built from.
Which means that if one of the three things above matters to your business, saying so moves it. That is not a customer feedback programme, it is just how a product this size gets decided.
One more thing
There is something else in testing with a couple of clients at the moment.
It gets announced when it works, and not before. That is all for now.
If one of these matters to you
TapHello builds individually designed connect pages for business owners, consultants and dealers. Plans are ₹3,000 and ₹4,500 a year, both inclusive of GST, depending on whether the page sits on a TapHello subdomain or your own domain. An NFC tap card is ₹2,000 if you want one, and works with either plan. No monthly fee and no setup charge.
Message 93922 64017 on WhatsApp with what you do and the first question your customers ask you. Two lines is enough. What comes back is a live page built for a business like yours, so you can see the layout before spending anything.
And if there is something not on this list that would make the page work harder for your trade, say that instead. That is how most of the list got here.
